With profits dropping Starbucks needs to find ways to make money without spending a lot of money. Well there are few pleasant smells that are as stimulating as the smell of coffee brewing. Just the smell of coffee wakes you up and reduces the likelihood of you hitting the snooze button, even if you don’t drink coffee. However, a lot of people don't brew their own coffee any more, which Starbuck's is ok with, so alarms have to be more and more aggressive to get people up.
I think Starbuck should make an aroma alarm clock that at the designated time fills the room with the smell of brewing coffee. Yes there would need to be a lot of R&D on how to fake the smell of coffee brewing, but once they figure it out Starbucks is up to their eye balls in the raw materials: spent coffee grounds. The upside is Starbucks gets to sell their waste and the people are primed for needing coffee!
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