I have seen alot of stuff recently about how smell is link to attraction. First off duh! Of course it is! So why them am I writing about something so obvious?
It is a business opportunity and soon will become pseudoscience. So, all the literature points to the fact that woman are attracted to men who "smell" differently from men who are related. That presents a problem since there is no generic smell like insect pheromones. So the smart money will be in masking or modifying a man's natural smell, and as the science advances then developing a collection synthetic smell compounds that will ensure he smells genetically different. No one "smell" will work with all women, so custom blends will be required. Remember these molecules have a smell that is mostly subconscious so charlatans with urine extract or something equally questionable will become a serious problem.
To do this right racial and other profiling will be required to subdivide the population and limit the number of mixtures, plus a way to cover the nature smell must be devised. In the end it will be easier to just profile a man's natural "smell" and then create a formula that boasts this smell, and let nature take it's course. You could charge a bunch of money and then blend up a cologne. Hell you could legitimize it by determining which real odorants (musk, leather, etc) will best complement the natural smell of a guy and blend up colognes with that in mind, and totally avoid the subconscious smells.
Anyway it goes it should be interesting!
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